Digital Marketing Services
Paid Advertising (SEM/PPC)
Search engine marketing (SEM) can be an amazing way to grow a business. There are many different types of SEM or Pay-Per-Click (PPC) advertising.
Search Campaigns
These campaigns show ads at the top of search results for whatever keywords were typed into the search engine. There are many different factors that go into how much you spend when someone clicks you ad, which is why we have Google Ads and Microsoft Ads certified individuals to manage these campaigns. You may think they are easy to setup and run, but next thing you know your ads that are supposed to be showing up your Italian soda shop are showing up for people looking to book their vacation to Italy.
Display Campaigns
These campaigns show image ads on different sites around the internet. They are extremely affordable and a great tool to get your company name in front of a big number of potential customers.
Remarketing
We all have experienced remarketing or retargeting. You are shopping online for a pair of dress shoes and all of a sudden you see penny loafers all over the place. They are following you around the internet screaming for you to buy them. You can remarket your products to many different segments or people including current customers or people who have visited certain sections of your website. Remarketing can be accomplished through search advertising, display advertising, or ads through a variety of social media platforms.
Social Advertising
The average person spends almost two and a half hours on social media each day. Whether it’s Facebook, Instagram, Twitter, LinkedIn, or another platform, you want to be able to reach people on social media because they spend so much time staring at their screens. Social media platforms have an overwhelming amount of targeting available and it can be scary to see how much they know about their users. As advertisers, we appreciate all of the different targeting options because it makes it easy for us to identify customers who will be interested in your offerings.
Search Engine Optimization (SEO)
Customers who get to your site through non-advertisements are going to be your highest quality. These customers get to your site through organic search results which is where Search Engine Optimization (SEO) plays a huge factor. SEO is the game you have to play with search engines like Google to have your website ranked for the products that you offer. Much of this is done on your actual web pages with the content that you have, but there is a lot that needs to happen beyond the scenes to tell Google what your website is all about.
Market Research
We can look into what your competitors are doing, what we think their strategies are, and where they are beating you. We will provide a full report on the competitors of your choice, and provide insight on how you can take some of their business and stop them from taking yours.
Marketing Consultation
Maybe you just need a look over of your current digital campaigns to see if any improvements could be made. We’ll give you grades on a variety of things, as well as suggestions for improvements and opportunities. Contact us today and we will provide a basic consultation free of charge. (The base consultation includes an overview of your social media and PPC efforts.)