Sometimes referred to as “brand standards” or a “brand guide,” a style guide is a document that contains the entirety of your brand identity. In this month’s blog post, we’re going to walk through a real-world example from one of our clients to outline the importance of this vital document.

For many industries, Instagram is the best performing social media in terms of engagement. However, there are a number of ways that you can take that to the next level. Whether taking advantage of features already within Instagram of utilizing third-party apps, following these three easy steps can get you to the next level on IG.

Each year, social media giant Rival IQ publishes their Social Media Industry Benchmark Report. The document examines 14 different industries to find benchmarks for success on social. This year, they reviewed more than 2 million posts with 3 billion comments. Below, we’ve compiled a list of our favorite takeaways from this year’s report.

At this point, every business professional is familiar with LinkedIn. Whether connecting with college classmates or searching for a new job, LinkedIn is a valuable asset. However, when it comes to growing your small business, LinkedIn can also be a great tool that can be leveraged efficiently and affordably. Today, we’re going to look at a few ways you can take advantage of your network and the tools LinkedIn offers to make the most out of this social channel.